REINVENTING OUR PACKAGING
Eco-design is at the heart of the environmental strategy of Parfums Givenchy. Each product is given an environmental mark (EPI) based on weight, volume, number of layers and packaging materials. The House aims to improve by 40% the EPI mark of all its products by 2025 (vs. 2017). At the same time, Parfums Givenchy commits to reducing by 30% the quantity of petrol-derived plastic in its packaging, either by removing it or by opting for recycled or biosourced plastic, by 2025 (vs. 2017).
This eco-design strategy also entails optimising the size of products. The design of certain iconic products of the House has already been re-adapted: for instance, the new bottle of Gentleman Eau de Toilette Intense now contains 30% less glass in its 100ml version. These efforts also concern the reduction of the case sizes: the new L’Interdit Millésime case was produced using 10% less paper.
Furthermore, Parfums Givenchy commits to gradually adopting refill solutions for its different ranges.
© L'Interdit Givenchy Photo credit: Agence MALICE
