REDUCING OUR PACKAGING
The reduction of packaging weight is the first eco-design strategy worked on by Givenchy.
The Gentleman perfume bottle was redesigned in 2021 to reduce the amount of glass used. Eau de Parfum Intense was the first fragrance in the range to benefit from this new design, which saves 30% of glass in the 3.38 oz format (16% for the 2 oz format). All the bottles in the Gentleman range feature this format in 2022.
The jars and boxes of the Le Soin Noir line have been entirely redesigned with a complete eco-design approach. Thanks to a redesigned volume, the glass weight of the product has been reduced by 44%, for an environmental impact reduced by 60%.