June 2024
GIVENCHY BEAUTY HOSTS A VIRTUAL POP-UP ON ROBLOX TO CELEBRATE PRIDE MONTH
This year Givenchy Beauty is marking Pride Month with a unique new initiative, reasserting its commitment to the LGBTQIA+ community and creative youth through the Givenchy Pride Pop-Up experience on Roblox. Starting on June 3, this Pop-Up will be a space spotlighting different forms of creative expression that promote tolerance and inclusivity.
Throughout the month of June, the Givenchy Pride Pop-Up – a temporary, Pride-themed location, will highlight a different virtual Roblox content creator every week. Each creator will reveal an exclusive digital item designed for the occasion, and, like a curator, will present a selection of the platform’s best digital items in Pride colours.
Visitors can also try out makeup looks that the House created specially for Pride Month.
Exclusive items and existing Givenchy items can be won by taking on challenges that will get updated every week until the end of the month. Participants will be able to collect rainbow-coloured 4G logos, take a selfie in the custom photobooth, take to the multicoloured dance floor, and go on the Pride-themed podium while wearing one of the Givenchy Pride Pop-Up’s signature makeup looks.
With this new space on Roblox, Givenchy Beauty is creating a place where, through their avatar, everyone can express themselves freely – an experience that perfectly encapsulates the House’s commitment to more diverse, inclusive beauty.
